Microsoft has continually been saying that Windows Phone is the clear third place ecosystem behind both Google and Apple – pushing out BlackBerry and other OS’s. New smartphone OS sales from Kantar Worldpanel clearly shows strong, continued growth for Windows Phone, especially in Europe.
At the rate in which Windows Phone is growing and the rate the iOS is dropping, it’s possible that Microsoft could move into position two within the next year or two.
Dominic Sunnebo from Kantar Worldpanel says:
“Nokia has continued its successful tactic of sucking up remaining featurephone owners across Europe. Even in Britain, where smartphone penetration is at 70%, there are over 14 million featurephone consumers for it to target. At some point Nokia will have to start making serious inroads into the smartphone competition, but for the time being its strategy in Europe is working. Crucial for Nokia will be its ability to keep low-end owners loyal and upgrade them to mid to high-end models.”
Source: Kantar WorldPanel