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Apple SVP of Marketing, Phil Schiller told MacWorld

“It’s not an either/or. It’s a world where you’re going to have a phone, a tablet, a computer, you don’t have to choose. And so what’s more important is how you seamlessly move between them all… It’s not like this is a laptop person and that’s a tablet person. It doesn’t have to be that way.”

I find this statement a bit odd, Phil is saying you “Don’t have to choose which device, simply move between them all”, yet with this viewpoint the user actually DOES have to choose. They have to choose do I bring my Laptop? My Tablet? Do I need to bring both? Despite what Phil and Apple believe, this isn’t freedom, this isn’t choice, this is flat-out cumbersome.

I do believe that users will need two devices, a tablet and a phone with “accessories” to flush out the full experience. Instead of buying a full desktop you simply buy a docking station and a monitor when you need the desktop experience. (I’ll talk more about this in a future article)

A Surface Pro 2 or similar Windows 8 based tablet device offers you the most bang for you buck, the most flexibility in size, portability, productivity and consumption.

The real reason Apple doesn’t want to merge devices is because they make almost all of their money from hardware. If they don’t sell hardware they don’t make money, that would make me nervous if I were an investor.

This is what Apple wants their users to own:

  • Desktop ($2,999 – Mac Pro)
  • Laptop ($1,499 – Mid-Level MacBook Pro)
  • Tablet ($599 – 32GB iPad Air)
  • Phone ($299 – iPhone 5s, 32GB, ATT 2 Year Contract

Total: $5,396

This is what Microsoft wants their users to own:

  • Tablet ($999 – 120GB Surface Pro 2 – Replaces both a Laptop and Desktop)
  • TypeCover ($129)
  • Docking Station ($199.99)
  • Phone ($99 Nokia Lumia 1520, 16GB expandable to 64GB, ATT 2 Year Contract)

Total: $1,426.99

Total Difference: $3,969.01

Have you ever wondered why Apple hasn’t added in support for multiple accounts on iPads? Think about it, they want every individual person to own one, that’s great for Apple, not so great for you.

Post-PC equals 2 devices not 4 as Apple seems to strongly believe.

I don’t know about you, but I don’t want to pick and choose between 4 devices everyday, I want work on 2 devices everyday and use them wherever, whenever and however I need to.

Business Insider Article: Apple’s View of the Future of Personal Computing
Macworld Article: Mac at 30