Apple SVP of Marketing, Phil Schiller told MacWorld
“It’s not an either/or. It’s a world where you’re going to have a phone, a tablet, a computer, you don’t have to choose. And so what’s more important is how you seamlessly move between them all… It’s not like this is a laptop person and that’s a tablet person. It doesn’t have to be that way.”
I find this statement a bit odd, Phil is saying you “Don’t have to choose which device, simply move between them all”, yet with this viewpoint the user actually DOES have to choose. They have to choose do I bring my Laptop? My Tablet? Do I need to bring both? Despite what Phil and Apple believe, this isn’t freedom, this isn’t choice, this is flat-out cumbersome.
I do believe that users will need two devices, a tablet and a phone with “accessories” to flush out the full experience. Instead of buying a full desktop you simply buy a docking station and a monitor when you need the desktop experience. (I’ll talk more about this in a future article)
A Surface Pro 2 or similar Windows 8 based tablet device offers you the most bang for you buck, the most flexibility in size, portability, productivity and consumption.
The real reason Apple doesn’t want to merge devices is because they make almost all of their money from hardware. If they don’t sell hardware they don’t make money, that would make me nervous if I were an investor.
This is what Apple wants their users to own:
- Desktop ($2,999 – Mac Pro)
- Laptop ($1,499 – Mid-Level MacBook Pro)
- Tablet ($599 – 32GB iPad Air)
- Phone ($299 – iPhone 5s, 32GB, ATT 2 Year Contract
This is what Microsoft wants their users to own:
- Tablet ($999 – 120GB Surface Pro 2 – Replaces both a Laptop and Desktop)
- TypeCover ($129)
- Docking Station ($199.99)
- Phone ($99 Nokia Lumia 1520, 16GB expandable to 64GB, ATT 2 Year Contract)
Total Difference: $3,969.01
Have you ever wondered why Apple hasn’t added in support for multiple accounts on iPads? Think about it, they want every individual person to own one, that’s great for Apple, not so great for you.
Post-PC equals 2 devices not 4 as Apple seems to strongly believe.
I don’t know about you, but I don’t want to pick and choose between 4 devices everyday, I want work on 2 devices everyday and use them wherever, whenever and however I need to.
Business Insider Article: Apple’s View of the Future of Personal Computing
Macworld Article: Mac at 30
Throughout 2013 we kept on hearing about how we should be designing and developing for Mobile first – everyone is mobile they say. Designing for mobile though sets you up for issues down the road as you expand to desktops, laptops and tablets.
We should all be designing for Touch first, not mobile first. Touch is the one form of interaction that now spans across all the devices we use everyday, touch is the future not being mobile.
Our phones are touch, our tablets are touch, kiosks are touch and now with Windows 8 on laptops and desktops – every device is now touch friendly. If you want to have a consistent, powerful experience across all your devices, then you should be focusing on designing for touch first.
As laptops and desktops with touch displays continue to be the new norm, people will expect the applications they use to be touch friendly. In the past week alone I have heard several people talk about how they keep trying to touch their old non-touch laptops now that they have been using Windows 8 on tablets. My laptop screen has numerous fingerprints on the screen from me trying to tap a button or swipe across the screen – not having touch on my old computers is surprisingly quite frustrating. I cannot wait to upgrade all my hardware to new touch-based devices.
Many people seem to think that having a touch interface is slower, will cause you fatigue by holding your arm up all day as you touch the screen or that it simply gets in the way. Touch isn’t meant to replace your mouse and keyboard, touch is there to compliment them – especially on your laptop or desktop. It’s much faster to tap a button quick with your finger than it is to try and move your mouse over the button and click. If your buttons are too small, touching becomes much more difficult and tedious – that’s why you need to design for touch first.
When you design for touch, you are inherently designing for mobile – the opposite however is not true.
People constantly say that Microsoft is no longer innovative and never does anything interesting. I think Microsoft advances technology way more than people think, they just do it in a more subtle, long-term way. One of those ways is the advancement of main-stream support of touch based laptops, desktops and of course software with Windows 8.
Within the next year, touch will be an expected experience and not Google nor Apple is ready for this new experience.
What has your experience been with touch based devices? Do you own a touch based laptop or all-in-one desktop?
Digital Video Enterprises just announced that it has launched it’s holographic DVE Immersion Room solution featuring Windows 8, Surface Pro and Kinect experience.
Are you are a business who frequently needs to use video conferencing or make PowerPoint presentations, this solution by DVE is an interesting approach and once again shows the power of a connected ecosystem of Windows products.
DVE has also created a new generation of real telepresence, that delivers true eye contact to conference rooms and desktop systems, and is driven by the Lync desktop client. This revolutionary concept eliminates the need for legacy videoconference and telepresence systems without forcing a change in underlying network infrastructure. When combined with DVE’s patented technology, Lync delivers HD images of life-size people sitting across the table.
Source: PR Newswire
We keep hearing about Windows 8 being “confusing” or “hard to use” or simply a “bad” operating system by journalists and other people. We completely disagree and think too many people are jumping to conclusions before really understanding or experiencing Windows 8.
So, we want to know what is causing you problems, what are your concerns, why do YOU think it’s bad?
- What have you heard about Windows 8?
- Have you actually USED Windows 8?
- What frustrates you about Windows 8?
We want to help eliminate the FUD going around about Windows 8 and hopefully clear up some confusion users may be having.
Please keep the conversation civil, this is not a conversation about “Which OS is best” or about name calling. It’s about Windows 8 and your experiences with it.
Want to navigate around Windows 8 quicker and easier? Check out these handy keyboard shortcuts that you may or may not already know about!
- Win+C: Open charms
- Win+Q: Search charm
- Win+H: Share charm
- Win+K: Devices charm
- Win+I: Settings charm
- Win+Q: Search apps
- Win+W: Search settings
- Win+F: Search files
Windows 8 Apps
- Win+Z: Get to app options
- Win+.: Snap app to the left
- Win+Shift+.: Snap app to the right
- Ctrl+Tab: Cycle through app history
- Alt+F4: Close an app
- Win+D: Open Desktop
- Win+,: Peek at desktop
- Win+B: Back to desktop
- Win+X: Open system utility settings menu
- Win+PrntScrn: Take screenshot and save to Pictures
- Win+Tab: Open switch list
- Win+T: Preview open windows in taskbar
- Win+U: Open Ease of Access Center
- Ctrl+ESC: Start screen
- Win+Enter: Open Windows Narrator
I found this list a while ago, and can’t remember the original source.